SEO keywords play a pivotal role in promoting your online presence. So what exactly is an keyword in SEO? Let's break it down.

In online advertising, a keyword is a word or phrase that users enter into search engines when they are looking for a particular service, product or information. SEO heavily depends on the use of these keywords to position websites.

The power behind SEO keywords lies in their ability to associate what users are searching for to the content that you’re offering on your website. Strategically using these keywords will help attract the right audience and improve the likelihood of sales.

Having established what we mean by the term of an SEO keyword, let's look at how to use keywords efficiently. Improving the use of keywords demands a balance. You want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is to place the keyword in your content’s title. This not only helps in optimization, but also makes your content more relevant to the searcher's query. Next, consider using keywords in the metadata and headers of your website, as these are areas where search engines tend to look.

Additionally, it's important to choose keywords that connect with your target market. This implies understanding their lingo, their searching habits and their requirements.

In conclusion, a well-chosen SEO keyword can act as a bridge between a prospective client's search and your website. It's a essential what is an SEO keyword tool for success in the aggressive world of digital marketing. However, the best results can only be achieved by using it effectively and responsibly.